市场营销

中文介绍

市场营销是一门研究如何识别、创造和传递价值给客户的学科。它涵盖了市场调研、品牌管理、广告策划、数字营销等多个方向。市场营销专业的课程包括消费者行为、市场调研、品牌策略、广告学、社交媒体营销等。毕业生在广告公司、品牌咨询、电商平台、消费品公司等都有广泛的就业机会。随着数字营销的发展，市场营销专业保持稳定的需求。

English Introduction

Marketing is the study of how to identify, create, and deliver value to customers. It covers market research, brand management, advertising, digital marketing, and more. Coursework includes consumer behavior, market research, brand strategy, advertising, and social media marketing. Graduates have extensive employment opportunities in advertising agencies, brand consulting, e-commerce platforms, and consumer goods companies. With the development of digital marketing, marketing maintains stable demand.

核心课程 Core Courses