A-Level Business (Edexcel IAL)

Course Overview 课程介绍

Edexcel IAL 商科采用模块化按 Unit 考试，可重考单模块，商科、管理与市场营销专业核心科目。

Edexcel International A-Level Business is a modular course assessed unit by unit across four written units. Students sit each Unit exam separately and may retake individual units. Content spans marketing and people, managing business activities, business decisions and strategy, and global business, with emphasis on case study analysis and decision making. A core subject for business, management, marketing and entrepreneurship applicants.

Key Facts 基本信息

Exam Board (考试局)	Pearson Edexcel International A-Level
Specification Code (代码)	WBS11-14
Structure (结构)	Modular, 4 written units; AS = Units 1-2, A2 = Units 3-4
Grading (评分)	A* - E for full A-Level; a - e for AS
Exam Units (模块)	Modular structure, unit-by-unit assessment, single unit retake allowed
Assessment (评估)	Case-study and data-response based; no separate practical exam

AS Syllabus AS 阶段章节（Units 1-2）

Unit 1Meeting Customer Needs

Market research, market segmentation, the marketing mix (4Ps), product life cycle, brand positioning
Unit 1People in Business

Motivation theories, leadership styles, human resource management, recruitment and training, entrepreneurs and leaders
Unit 2Raising and Managing Finance

Sources of finance, financial planning, budgets, cash flow forecasting, break-even analysis
Unit 2Managing Business Activities

Measuring financial performance (profit, ratios), resource management, production, productivity and efficiency, external influences

A2 Syllabus A2 阶段章节（Units 3-4）

Unit 3Business Objectives and Strategy

Corporate objectives and strategy, business growth and integration, assessing competitiveness
Unit 3Decision Making

Investment appraisal (NPV, payback, ARR), decision trees, critical path analysis, influences on decisions (culture, stakeholders, ethics)
Unit 4Globalisation and Global Markets

Globalisation, trading blocs, the European Union and emerging markets, global marketing and market selection
Unit 4Multinational Corporations and Ethics

Multinational corporations, global expansion strategies, corporate social responsibility, ethics and global industries

Exam Structure (Edexcel IAL WBS11-14) 考试结构

Unit 1 (WBS11)	Marketing and People · 1h30m · 25% of IAL (50% of AS)
Unit 2 (WBS12)	Managing Business Activities · 1h30m · 25% of IAL (50% of AS)
Unit 3 (WBS13)	Business Decisions and Strategy · 1h45m · 25% of IAL
Unit 4 (WBS14)	Global Business · 1h45m · 25% of IAL
Modular Feature	Modular structure, unit-by-unit assessment, single unit retake allowed

Suitable Majors & Pathway 适合专业与升学路径

适合商科、管理、市场营销、会计与创业专业，是英国商科与管理类专业的常用核心科目。

Business is well suited to business management, marketing, accounting, finance, international business and entrepreneurship programmes. It pairs well with Economics and Mathematics for finance-focused applications. The modular Edexcel IAL format lets students retake individual units (marketing, finance, strategy, global) to strengthen their final A-Level grade.