← 返回传媒专业

数字媒体制作

Digital Media Production

课程介绍 Course Introduction

学分:4 | 先修课:传播学导论 | 学期:春季

本课程教授数字媒体内容的策划、拍摄、编辑和发布全流程技能。学生将学习视频拍摄基础、画面构图、灯光运用、声音录制等前期制作技术,以及非线性剪辑、调色、特效制作、字幕设计等后期制作技能。课程还涵盖短视频创作、播客制作、互动媒体设计等新兴数字内容形态。通过大量实践练习和项目制作,学生将掌握常用的专业制作软件,具备独立完成数字媒体作品的能力。

This course teaches the complete workflow of digital media content production: planning, shooting, editing, and distribution. Students learn pre-production techniques including videography, composition, lighting, and sound recording, as well as post-production skills like nonlinear editing, color grading, visual effects, and subtitle design. The course also covers emerging formats like short video, podcasting, and interactive media. Extensive hands-on practice builds proficiency with professional software and independent production capabilities.

大作业 Final Project

作业标题:主题短片策划拍摄与后期制作

学生需独立或小组完成一部3-5分钟主题短片的完整制作流程,包括选题策划、分镜脚本、前期拍摄、后期剪辑调色和音效制作。最终提交成片与制作文档。

Students independently or in groups complete a 3-5 minute thematic short film, covering topic planning, storyboarding, shooting, post-production editing, color grading, and sound design. The final cut and production documentation are submitted.

实施步骤 Implementation Steps

📋 示例:为一个本地餐饮品牌做小红书加抖音的数字化营销方案,比如一家新开的日式拉面店。你需要分析平台用户画像和内容趋势,策划30天的内容日历(含图文和视频脚本),制定投放预算和KOL合作计划,最后输出可执行方案和数据追踪表。
步骤 1
选题策划与前期调研
本步骤的核心任务是确定短片的主题方向并进行充分的前期调研,为后续创作奠定基础。好的选题是短片成功的一半,需要结合社会价值、艺术表达和可执行性进行综合考量。通过文献研究、实地考察和人物预采访,收集充足的创作素材,深化对主题的理解,形成清晰的创作思路。

• 运用选题三维评估法(社会价值、艺术价值、可操作性)筛选主题,确定短片类型(纪录片、剧情片、实验片、宣传片等),撰写选题阐述
• 进行主题相关的文献研究和案例分析,收集背景资料、参考影片、音乐素材和视觉参考,建立灵感素材库(Mood Board)
• 对拍摄地点进行实地勘景(Tech Recce),评估光线条件、声音环境、空间布局和电源可及性,拍摄场地照片和环境音样本
产出:策划方案与拍摄计划(含选题阐述、参考案例分析、勘景报告、拍摄进度表)| 质量标准:主题明确有深度,前期调研充分,拍摄计划切实可行
步骤 2
剧本创作与分镜设计
本步骤将抽象的主题概念转化为具体的视觉叙事方案,是短片创作的蓝图设计阶段。剧本是影片的文学基础,分镜脚本则是影片的视觉施工图纸,两者共同构成拍摄的指导依据。精心设计的分镜能大幅提高拍摄效率,确保拍摄团队对最终成片有统一的预期和理解。

• 撰写短片文学剧本,包含场景描述、人物动作、对话台词和情绪基调,遵循三幕式结构或非线性叙事结构,控制在3-5分钟的时长范围内
• 制作分镜脚本(Storyboard),每个镜头绘制草图并标注景别、角度、运镜方式、时长、音效备注,运用镜头语法设计叙事节奏
• 制作拍摄清单(Shot List)和拍摄日程表(Shooting Schedule),按场景排序,合理规划拍摄顺序,确保拍摄进度可控
产出:分镜脚本与拍摄计划(含文学剧本、分镜图、镜头清单、拍摄日程表)| 质量标准:剧作结构完整,分镜设计专业,镜头语言能有效支撑叙事
步骤 3
前期拍摄与素材采集
本步骤是短片制作的生产环节,按照分镜脚本完成所有画面和声音的录制。高质量的素材是后期制作的基础,需要在构图、用光、收音等技术环节达到专业标准。拍摄过程中要保持创作的灵活性,根据现场情况适时调整,同时严格把控画面质量和声音质量。

• 运用三点布光法(主光、辅光、轮廓光)设计场景照明,根据情绪基调选择色温(暖光/冷光),使用柔光箱、反光板、遮光板控制光线硬度
• 使用稳定器、三脚架、滑轨等设备运镜,遵循构图法则(三分法、引导线、框架构图),拍摄充足的全景、中景、近景、特写和空镜头
• 使用指向性麦克风和录音设备进行同期声录制,佩戴耳机实时监听,单独录制环境音(Ambience)和音效素材(Foley),确保声音清晰无杂音
产出:原始素材库(含视频素材、音频素材、场记单、素材登记表)| 质量标准:画面构图精美、曝光准确,声音清晰干净,素材覆盖率充足
步骤 4
后期剪辑与调色
本步骤是短片的二次创作阶段,通过剪辑将零散的素材组织成有节奏、有情绪的完整叙事。剪辑不仅是技术拼接,更是艺术再创作,通过镜头选择、节奏控制和时空重组,赋予影片独特的叙事张力。调色则为影片建立统一的视觉风格,强化情绪表达和主题氛围。

• 使用DaVinci Resolve或Adobe Premiere Pro进行非线性剪辑,先搭建粗剪结构,再进行精剪微调,运用蒙太奇手法控制叙事节奏和情绪起伏
• 进行色彩校正(Color Correction)和色彩分级(Color Grading),建立统一的色彩风格,通过明暗对比和色调倾向强化影片情绪和视觉美感
• 添加字幕、转场、特效和图形元素,制作片头片尾,运用视觉效果增强影片的艺术性和专业感
产出:剪辑工程与调色工程(含粗剪版、精剪版、调色工程文件、特效合成文件)| 质量标准:叙事流畅有节奏,剪辑点精准,调色风格统一且符合影片基调
步骤 5
音效设计与成片输出
本步骤是短片制作的收官环节,通过声音设计提升影片的沉浸感和艺术表现力,最终输出符合传播要求的成片。声音是影片的半壁江山,好的音效设计能大幅提升观众的情感体验。同时整理完整的制作文档,记录创作过程中的思考与收获,为未来作品积累经验。

• 进行声音设计,包括人声处理、音效编辑、环境音混录和配乐选择,运用声音蒙太奇和声音转场增强叙事流畅性,使用Adobe Audition进行音频处理
• 进行音视频终混(Final Mix),调整各声音元素的音量平衡和声像定位,确保对白清晰、配乐到位、音效自然,达到专业音频标准
• 输出不同规格的成片文件(影院版、网络版、社交媒体版),整理制作说明文档,包含创作阐述、技术参数、制作流程和创作反思
产出:成片与制作文档(含最终成片、工程文件备份、制作说明文档、创作反思报告)| 质量标准:音视频质量达到专业标准,成片完整度高,制作文档规范详实

Steps

Step 1
Topic Planning & Pre-Production Research
The core task of this step is to determine the thematic direction of the short film and conduct thorough pre-production research, laying the foundation for subsequent creation. A good topic is half the success of a short film, requiring comprehensive consideration of social value, artistic expression, and executability. Through literature research, on-site investigation, and pre-interviews, collect sufficient creative materials, deepen understanding of the theme, and form a clear creative vision.

• Apply three-dimensional topic evaluation method (social value, artistic value, feasibility) to select themes, determine short film genre (documentary, narrative, experimental, promotional, etc.), write topic statement
• Conduct literature research and case analysis related to the theme, collect background materials, reference films, music resources, and visual references, build mood board and inspiration library
• Perform technical recce of shooting locations, assess lighting conditions, sound environment, spatial layout, and power accessibility, shoot location photos and ambient sound samples
Deliverable: Production plan and shooting schedule (including topic statement, reference case analysis, location recce report, shooting timeline) | Quality standard: Clear and profound theme, thorough preliminary research, practical and feasible shooting plan
Step 2
Script Writing & Storyboard Design
This step transforms abstract thematic concepts into concrete visual narrative plans, serving as the blueprint design phase of short film creation. The screenplay is the literary foundation of the film, while the storyboard is the visual construction drawing—together they form the guiding basis for shooting. Carefully designed storyboards significantly improve shooting efficiency and ensure the production team shares unified expectations and understanding of the final film.

• Write short film literary screenplay including scene descriptions, character actions, dialogue, and emotional tone, follow three-act structure or non-linear narrative structure, control within 3-5 minute duration
• Produce storyboard, sketch each shot and annotate shot size, angle, camera movement, duration, sound notes, use cinematic grammar to design narrative rhythm
• Create shot list and shooting schedule, sort by scene, reasonably plan shooting order, ensure shooting progress is controllable
Deliverable: Storyboard and shooting plan (including literary script, storyboard frames, shot list, shooting schedule) | Quality standard: Complete dramatic structure, professional storyboard design, cinematic language effectively supports narrative
Step 3
Principal Photography & Footage Collection
This step is the production phase of short film making, completing all visual and audio recording according to the storyboard. High-quality footage is the foundation of post-production, requiring professional standards in composition, lighting, and sound recording. During shooting, maintain creative flexibility, adjust according to on-site conditions, while strictly controlling picture quality and sound quality.

• Apply three-point lighting (key light, fill light, backlight) to design scene illumination, select color temperature (warm/cool) based on emotional tone, use softboxes, reflectors, and flags to control light hardness
• Use stabilizers, tripods, sliders and other equipment for camera movement, follow composition rules (rule of thirds, leading lines, framing), shoot ample wide shots, medium shots, close-ups, extreme close-ups, and establishing shots
• Use directional microphones and recording equipment for production sound recording, wear headphones for real-time monitoring, separately record ambience and foley effects, ensure clear sound without noise
Deliverable: Raw footage library (including video footage, audio materials, continuity reports, footage log) | Quality standard: Exquisitely composed and accurately exposed footage, clear and clean sound, sufficient coverage ratio
Step 4
Post-Production Editing & Color Grading
This step is the secondary creation phase of the short film, organizing scattered footage into a rhythmic, emotional complete narrative through editing. Editing is not just technical splicing but artistic re-creation—through shot selection, rhythm control, and temporal-spatial restructuring, the film is endowed with unique narrative tension. Color grading establishes a unified visual style for the film, enhancing emotional expression and thematic atmosphere.

• Use DaVinci Resolve or Adobe Premiere Pro for non-linear editing, first build rough cut structure, then perform fine cut adjustments, apply montage techniques to control narrative rhythm and emotional fluctuation
• Perform color correction and color grading, establish unified color style, enhance film emotion and visual aesthetics through contrast and tonal tendency
• Add subtitles, transitions, effects, and graphic elements, create opening and ending credits, use visual effects to enhance artistic quality and professionalism of the film
Deliverable: Editing and color grading projects (including rough cut, fine cut, color grading project files, VFX composite files) | Quality standard: Smooth and rhythmic narrative, precise edit points, unified color style consistent with film tone
Step 5
Sound Design & Final Output
This step is the concluding phase of short film production, enhancing the film's immersion and artistic expression through sound design, ultimately outputting the final cut meeting dissemination requirements. Sound is half of the film—excellent sound design significantly enhances the audience's emotional experience. Simultaneously organize complete production documentation, recording thoughts and gains during the creative process, accumulating experience for future works.

• Conduct sound design including dialogue processing, sound effects editing, ambient sound mixing, and score selection, apply sound montage and sound transitions to enhance narrative fluency, use Adobe Audition for audio processing
• Perform final audio mix, adjust volume balance and panning positioning of all sound elements, ensure clear dialogue, appropriate score, natural sound effects, reaching professional audio standards
• Output final cut files in different specifications (theatrical version, web version, social media version), organize production notes including creative statement, technical parameters, production workflow, and creative reflection
Deliverable: Final film and production documents (including final cut, project file backups, production notes, creative reflection report) | Quality standard: Audio and video quality meets professional standards, high film completeness, standardized and detailed production documentation
← 返回传媒 下一门:传播研究方法 → 🎲 Random Course
Prerequisites · International Exams · Contact · Back to top · Home