Communication Research Methods
本课程系统介绍传播学研究的方法论体系，培养学生从事传播研究的基本能力。课程涵盖研究设计、抽样方法、数据收集和统计分析等内容，重点讲授问卷调查、内容分析、深度访谈、焦点小组、实验法等传播研究常用方法。学生将学习研究问题提出、文献综述、研究方案设计、数据分析和研究报告撰写的完整流程，培养科学研究的思维方式和实践能力，为毕业论文和学术研究奠定方法论基础。
This course systematically introduces communication research methodology, building students' foundational research capabilities. Coverage includes research design, sampling methods, data collection, and statistical analysis, with emphasis on survey research, content analysis, in-depth interviews, focus groups, and experimental methods. Students learn the complete research process from question formulation and literature review to research design, data analysis, and report writing, developing scientific thinking and practical skills for theses and academic research.
学生以小组为单位，完成一项完整的传播研究项目。要求自选研究问题，进行文献综述，设计研究方案，采用问卷调查、内容分析或访谈等方法收集数据，运用统计分析或质性分析方法处理数据，最终撰写规范的研究报告。报告需包含摘要、引言、文献综述、研究方法、研究发现、讨论与结论等部分，格式符合学术规范，字数不少于4000字，并进行研究成果汇报。
Student teams complete a full communication research project. Requirements include self-selected research question, literature review, research design, data collection using survey, content analysis, or interview methods, data analysis using statistical or qualitative methods, and a formal research report. The report must include abstract, introduction, literature review, methodology, findings, discussion, and conclusion sections, following academic formatting standards of at least 4,000 words, with a final research presentation.