Introduction to Communication
本课程是传播学专业的入门课程，系统介绍传播学的基本概念、理论框架和研究领域。课程涵盖人际传播、组织传播、大众传播、跨文化传播等主要分支，探讨传播过程中的信息编码、解码、媒介选择和效果评估等核心问题。学生将通过案例分析和小组讨论，理解传播在社会、政治、经济和文化中的重要作用，为后续专业课程学习奠定基础。
This introductory course provides a comprehensive overview of communication studies, covering fundamental concepts, theoretical frameworks, and major subfields including interpersonal, organizational, mass, and intercultural communication. Students examine core processes such as encoding, decoding, media selection, and effect evaluation. Through case studies and group discussions, students develop an understanding of communication's role in society, politics, economics, and culture.
学生需连续记录一周内的个人传播行为，包括面对面交流、社交媒体使用、信息消费等各渠道的时间分配和内容类型。运用课程所学的传播理论对自身传播模式进行分析，识别影响传播效果的关键因素，并提出改进个人沟通效率的具体策略。报告需包含数据图表、理论应用和反思总结，字数不少于2000字。
Students document their personal communication behaviors over one week, including face-to-face interactions, social media usage, and information consumption across all channels. Using communication theories from the course, students analyze their own communication patterns, identify key factors affecting effectiveness, and propose specific strategies for improvement. The report includes data charts, theoretical application, and reflective summary.