Graphic Design
本课程是设计专业的核心实践课程，系统讲授平面设计的理论知识与专业技能。课程内容涵盖海报设计、包装设计、书籍装帧、标志设计、广告设计等主要平面设计领域，同时介绍视觉传达原理、信息层级构建、网格系统设计等方法论。通过真实项目模拟和案例分析，学生将掌握 Adobe Illustrator、Photoshop、InDesign 等专业软件的使用，培养解决视觉传播问题的能力。课程注重创意思维与技术实现的结合，为学生成为专业平面设计师奠定基础。
This core practice course systematically teaches the theoretical knowledge and professional skills of graphic design. The curriculum covers major graphic design areas including poster design, packaging design, book design, logo design, and advertising design, while introducing methodologies such as visual communication principles, information hierarchy, and grid system design. Through real project simulations and case studies, students master professional software including Adobe Illustrator, Photoshop, and InDesign, and develop the ability to solve visual communication problems. The course emphasizes the integration of creative thinking and technical implementation, laying the foundation for students to become professional graphic designers.
学生需为一个虚构的文化艺术节设计完整的视觉识别系统，包含标志设计、标准字、标准色、辅助图形等基础要素，以及海报、宣传册、门票、手提袋、户外广告等应用设计。要求整个视觉系统风格统一，能够准确传达艺术节的主题和气质，同时具备良好的传播性和识别度。需提交完整的设计作品集，包含设计草图、方案推演过程、最终成品展示和设计说明文档，全面展示从概念到成品的完整设计流程。
Students design a complete visual identity system for a fictional cultural arts festival, including basic elements such as logo design, standard typeface, standard colors, and auxiliary graphics, as well as applied designs for posters, brochures, tickets, tote bags, and outdoor advertising. The entire visual system must have a unified style that accurately conveys the festival's theme and character, while maintaining strong communicability and recognizability. A complete design portfolio is submitted, including sketches, concept development process, final product presentation, and design statement documentation, comprehensively demonstrating the full design process from concept to finished product.