Introduction to Supply Chain Management
本课程是供应链管理专业的入门课程，系统介绍供应链管理的基本概念、核心职能和发展历程。课程内容涵盖供应链的五大基本环节：采购、生产、库存、物流和销售，以及供应链战略匹配、需求预测、供应商关系管理等核心主题。通过案例分析和小组讨论，学生将建立对供应链管理的整体认知，理解供应链在企业竞争优势中的重要作用，为后续专业课程学习奠定基础。
This introductory course provides a comprehensive overview of supply chain management fundamentals. Topics include the five core supply chain functions: procurement, production, inventory, logistics, and sales, along with strategic fit, demand forecasting, and supplier relationship management. Through case studies and group discussions, students develop a holistic understanding of supply chain's role in competitive advantage and build a foundation for advanced coursework.
学生以小组为单位，选择一家知名企业（如苹果、亚马逊、京东等），深入研究其供应链运作模式。分析内容包括供应链结构设计、核心竞争力、面临的主要挑战以及近年来的重要变革。要求绘制供应链流程图，识别关键节点，并提出至少两条优化建议。最终提交一份3000字的分析报告并进行课堂展示。
Student teams select a well-known company and conduct an in-depth analysis of its supply chain operations. The report should cover supply chain structure, core competencies, major challenges, and recent transformations. Teams must create a supply chain flow diagram, identify key nodes, and propose at least two optimization recommendations. A 3000-word report and class presentation are required.