IB Business Management

Course Overview 课程介绍

IB 商业管理分 HL/SL，围绕组织、人力、财务、营销、运营五大职能单元。

IB Business Management is a two-year secondary business course offered by IBO, available at both Higher Level (HL) and Standard Level (SL). The course covers five functional units — business organization and environment, human resources, finance and accounts, marketing, and operations management — emphasizing the use of business theory to analyze real-world cases and develop decision-making and social responsibility. HL extends each unit with additional topics and more demanding integration tasks. A key subject for business, management, marketing, and HR applicants.

Key Facts 基本信息

SL Syllabus SL 阶段章节

• SL1. Business organization and environment
  Types of organizations / objectives and stakeholders / SWOT / external environment / growth and integration
• SL2. Human resource management
  Recruitment and training / motivation theories / leadership styles / organizational culture
• SL3. Finance and accounts
  Financial statements / ratio analysis / cash flow / costs and profit / budgets
• SL4. Marketing
  Marketing mix 4P / market segmentation / positioning / marketing plan
• SL5. Operations management
  Production methods / quality / inventory / location / R&D

HL Additional Topics HL 额外章节

• HL6. Business organization (HL)
  Organizational growth / change management / multinational enterprises / cultural differences
• HL7. Human resource (HL)
  Organizational structure / advanced motivation theories / crisis and conflict management / trade unions
• HL8. Finance and accounts (HL)
  Investment appraisal (NPV, IRR, payback period) / depreciation methods / in-depth financial statement analysis
• HL9. Marketing (HL)
  Brand strategy / market research methods / international marketing / marketing ethics
• HL10. Operations management (HL)
  Lean production / production planning / supply chain management / innovation and R&D
• HL11. Integrated cases and business plans
  HL integrated cases and cross-unit synthesis questions emphasizing multi-functional decision-making

Internal Assessment 内部评估 IA

IA 为商业评论（SL）或研究项目报告（HL），均限 1,800 字以内。

The IB Business Management IA is a written commentary or project report based on a real business issue, worth 25% of the final grade for both SL and HL. SL students produce a commentary up to 1,800 words based on primary or secondary data. HL students produce a research project up to 1,800 words requiring primary research (interviews, surveys) and integration across all five units. Assessment criteria: knowledge, application, analysis, evaluation, communication, and synthesis.

Exam Structure 考试结构